Doughnut Project Brings Classic & Crazy Flavors Downtown


The list of first-rate doughnut shops in New York City seems to get longer by the month, with newer places like Underwest Donuts (the one in the car wash) and Gossip Coffee (in Astoria) and Dun-Well (vegan, in Bushwick, and amazing) joining long-time favorites such as Peter Pan (possibly the absolute best), Dough, Orwasher’s, and Doughnut Plant. Pies-n-Thighs, by the way, in addition to their excellent fried chicken, also bakes up terrific sourdough donuts. Anyway, we now have a new doughnut destination, on quiet Morton Street in the West Village, featuring an ever-changing menu of both classic and crazy varieties, and it’s called The Doughnut Project.  


Troy Neal’s The Doughnut Project

The Doughnut Project is the love child of sorts conceived by Troy Neal, who used to tend bar at Eataly, and Leslie Polizzotto, who befriended Neal while drinking with her husband their some three years ago. And now, after the agonies and triumphs of a million rounds of recipe testing, securing a physical location–a nice little spot on Morton, with a wide, windowed frontage–and designing the interiors (think “urban meets Paris art salon”, Neal told Gothamist), and learning how to operate a small business, we have this first-rate donut-and-coffee shop to enjoy. So thanks for all the hard work guys!


What To Eat at The Doughnut Project

I popped into the Doughnut Project during its first week, and tried four of Neal’s flavors, all of which were pretty great. The most obvious first choice–as well as the most Instagrammable variety–is the Bacon Maple Bar, the west coast classic topped with an actual strip of bacon, and which is as delicious as it sounds. My other top favorite was sweet-‘n-spicy Pineapple Habanero (aka the “Bulletproof Tiger” for some reason), followed by the “Pumpkin” (topped with a cinnamon glaze and sprinkled with pepitas), and “These Beets Are Dope” (beets and ricotta cheese, and , while interesting, didn’t really hit that doughnut sweet spot). Neal’s doughnuts are all of the yeasty sort, and they’re more chewy and dense than fluffy, but the glazes that make these treats really shine, bringing intense and true-to-life flavor (meaning they actually taste like the real thing they’re supposed to taste like, not just “sugar”) to your treats. The next time you’re in the area, the Doughnut Project is definitely worth checking out.


For Menu and More Information on The Doughnut Project

The Doughnut Project is located at 10 Morgan Street between Bleecker and Seventh Avenue South, and is open from 8:00 a.m. to whenever they sell out on Monday through Friday, and from 9:00 a.m. on the weekends.


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